Lead Generation for Solar Installation Companies
Homeowner enquiries, better qualification and consistent follow-up for your solar business.
Book Your Free CallSolar marketing needs to qualify more than interest
A homeowner clicking an ad is the beginning of the process. Your team still needs to understand the property, installation area, energy needs, buying timeline and whether the enquiry fits the work you deliver.
We start with your market and services: residential solar panels, batteries, or combined installations. Messaging must reflect what you actually offer in your service area. UK and US campaigns need their own market context; incentives and savings claims must be current and accurate.
What we build for solar installers
Meta ad campaigns
Facebook and Instagram campaigns put your offer and installation work in front of homeowners. We test creative, messages and budget allocation, then use your feedback about enquiry quality to improve the campaign.
A homeowner enquiry funnel
Your landing page explains the installation service and collects relevant details. Depending on your process, qualification can include postcode or ZIP code, homeowner status, property suitability, interest in storage and intended timeline. Your team confirms suitability before presenting a quote.
CRM and follow-up
Notifications give new enquiries to your team. Organised follow-up helps you track contact attempts, consultations, quotes and closed jobs. Marketing generates opportunities; your installation business handles the survey, proposal and sale.
SW3 Green Energy: the published results
Shea reports 128 leads generated in 90 days. SW3 reported closing 19 jobs at £6,950 each, equivalent to £132,050 in added revenue. The campaign screenshot shows 128 form leads, £13.80 per lead and £1,765.78 in spend over its displayed reporting range.
See the screenshot, results and reporting context. This is a specific campaign’s outcome, not a universal forecast for every solar installer.
Residential solar and battery enquiries
Panel-only and battery campaigns can attract different motivations. The qualification and follow-up should match whether a homeowner wants a new installation, storage with existing panels, or a combined system. We agree which services and regions the campaign should cover before launch.
What should you have ready?
- A clear installation area and capacity for new projects.
- A defined offer and accurate information about your services.
- Someone responsible for responding to enquiries and following up quotes.
- A way to report what happens after the enquiry, so ad performance can be assessed against real work.
Do you work with other home service companies?
Yes. The home services marketing homepage covers the wider business, and our remodeler marketing page explains a different project-based approach.
What happens on the first call?
We review acquisition costs, lead quality, your current quote process and the economics of an installation. The aim is to decide whether a campaign is a sensible next move, rather than promise the same numbers to every installer.